Established Entrepreneur Series – Song Fa Bak Kut Teh (Part 4)
Shouldering his Father’s business of 45 years is not a stress-free responsibility, especially for Yeo Hart Pong, Managing Director of Song Fa Bak Kut Teh, also eldest son of Yeo Eng Song, Founder of Song Fa Bak Kut Teh.
The brand is his life. The brand is his pride.
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His father’s many years of hard work has turned Hart Pong’s stress into motivation as he focused on building and expanding the brand. Since the brand has landed in his hands, Hart Pong, without any hesitation or fear, is determined to ensure that the brand does not fail.
“Appreciate not what you are bestowed, but the significance of the gesture.”
Song Fa Bak Kut Teh’s Background
Song Fa Bak Kut Teh is founded by Yeo Eng Song in 1969. It has its humble beginnings from a pushcart stall to a coffee shop at Victoria Street, to 5 outlets island-wide to date. Song Fa have in turn grown into a well-known traditional brand that all every neighbourhood is familiar with. At Song Fa, one can relive the heritage of good old Bak Kut Teh in its truest sense. Their popular original Bak Kut Teh recipe, fall-off-the-bone tender pork ribs and flavourful, peppery, spice-infused hot broth is till now still popular among households.
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